Apple Eliminates Choice to Purchase Television Programs and Films in iOS 17.2 iTunes Store Application
In iOS 17.2, Apple has implemented changes in its iTunes Store app, specifically in the TV Shows and Movies sections. Users will no longer find the option to buy or access TV shows and movies directly within the iTunes Store app. Instead, attempting to do so will redirect them to the Apple TV app.
This redirection aligns with Apple’s strategy to consolidate all television and movie content into the Apple TV app. As a result, the standalone iTunes TV and iTunes Movies apps in tvOS have been rendered non-functional, guiding users to the central Apple TV app. The message displayed within the app, “iTunes Movies and Your Purchases Have Moved,” informs users about this transition, emphasizing that purchases and rentals can now be found in the Apple TV app.
Notably, during the beta testing phase, the iTunes Store app continued to provide access to TV shows and movies, indicating that this change is server-side. Additionally, Apple highlights that gifting movies or TV shows is no longer possible on devices running iOS 17.2 or later, iPadOS 17.2 or later, and tvOS 17.2 or later.
This shift to the Apple TV app extends to tvOS 17.2, with the redesigned TV app on the Apple TV. However, it’s essential to note that while the TV app on the Apple TV has undergone changes, there are no significant alterations observed in the iPhone and iPad versions of the Apple TV app.
Ultimately, Apple’s decision to direct users to the TV app aims to streamline and unify the experience, bringing all TV and movie content into one centralized location, while the iTunes Store app on iPhone and iPad continues to provide options for purchasing music.
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