What do TikTok ads entail?
TikTok ads refer to promotional material that businesses pay to showcase on the TikTok platform. These advertisements appear in a user’s feed and are disseminated through Pangle, TikTok’s ad network. Utilizing TikTok ads can serve various purposes, including boosting sales, increasing website traffic, promoting app installations, or simply enhancing the overall visibility of your content.
Similar to Facebook ads, TikTok ads have demonstrated their effectiveness for a wide range of brands. According to TikTok for Business, approximately 68% of users find TikTok’s advertising content to be unique. Moreover, users are 1.5 times more likely to make a purchase after discovering a product on this social media platform.
What’s noteworthy is that TikTok ads target online audiences in the places where they spend the most time. According to eMarketer, users invest more time on TikTok than on any other social media platform. Consequently, reaching these users with well-crafted ads and compelling content is likely to result in increased conversions.
Varieties of TikTok Ads
The advertisements displayed to TikTok users are customized based on their behavior and preferences, enabling marketers to execute highly targeted advertising campaigns. TikTok provides a range of ad formats catering to diverse marketing objectives.
Consider the following types of ads:
- Topview ads: Formerly known as brand takeover ads, these full-screen ads greet users upon opening the app.
- Playable ads: Highly interactive ads designed to prompt specific actions, ideal for encouraging users to explore your app or game before downloading.
- Branded hashtag challenge: Create a hashtag challenge to prompt user-generated content, particularly suitable for larger brands due to the substantial investment involved.
- In-feed ads: Video ads seamlessly integrate into the For You page, blending with organic content.
- Image ads: For those not inclined towards video production, TikTok supports static image ads.
- Spark ads: Boost organic TikTok content or user-generated content for use in your campaign.
- Pangle ads: Businesses can extend their advertising reach beyond the TikTok platform through Pangle ads, the exclusive ad network for TikTok for Business.
For more info : https://ads.tiktok.com/i18n/home