Follow these steps to initiate video advertising on TikTok:
- Establish a TikTok business account
- Configure ad groups and set up the TikTok Pixel
- Specify your target audience and budget
- Craft and personalize your TikTok ads
- Submit your ads for review
- Keep a close eye on your campaigns and make optimizations as needed
Establish a TikTok business account
Before diving into ad creation, ensure you have a TikTok for Business account, as it’s the sole method for running ads on the platform. Follow these steps:
- Create a login using either your email or phone number, along with a password.
- Set up billing information when prompted.
After securing a business account, proceed to the TikTok Ads Manager and follow these steps:
- Log in and click on the “Campaign” button at the top of the page.
- Choose between “Simplified mode” or “Custom mode” based on your preferences:
- Simplified mode: Ideal for a quick campaign set up in five minutes or less, with minimal refining of your marketing strategy.
- Custom mode: Perfect for those who want complete control, allowing you to set more intricate configurations for your ad campaign.
Configure ad groups and set up the TikTok Pixel
Following the initial steps, you will be prompted to establish an optimization goal for your ad. Consider the following options and choose based on your objectives:
- Traffic: Opt for this if you aim to increase the number of visitors to your website.
- Interactions: Ideal for accounts seeking more page follows or profile visits.
- Lead Generation: Choose this if your goal is to collect audience contact information, such as their email.
- Conversions: Best suited for driving sales on your website.
After selecting your goal, click “Continue” at the bottom of the page. Proceed to define your target audience and integrate the TikTok Pixel, a code facilitating website activity tracking and linking it to TikTok users. To install the TikTok Pixel, click “Create New” from the dropdown Pixel menu and follow the provided installation instructions. Then, select the specific event you wish to track from the dropdown menu.
Specify your target audience and budget
Following this, you’ll need to outline the types of TikTok users you intend to target in your campaign. Make your selection by either creating a custom audience, specifying details such as location, demographics, interests, and behaviors, or allow the TikTok algorithm to identify the most receptive audience.
If you choose to input a custom audience, note that the audience size will adjust in the right-hand panel, providing a rough estimate of potential reach. Once satisfied with your audience settings, proceed by tapping “Continue.” In this illustration, we’ll opt for the automatic audience selection.
Craft and personalize your TikTok ads
Now that the fundamental aspects of your campaign are in place, it’s time for the exciting part: crafting your TikTok ad creative.
In the subsequent stage of the TikTok ad creation process, you have the option to select from various types of TikTok ads and ad formats, ranging from in-feed video and TopView ads to interactive Spark ads. Upload a single video, a series of up to 20 videos, or transform images into a video format. For optimal results, use TikTok’s recommended video formats: .MP4, .MOV, .MPEG, or .AVI.
Enhance your TikTok ads by incorporating branded effects, stickers, and a compelling call to action (CTA) to stimulate user engagement. Ensure that your ad seamlessly directs users to a well-optimized landing page aligned with your campaign’s objectives, be it generating leads, driving conversions, or encouraging overall engagement.
Submit your ads for review
Conclude the ad creation process by previewing your content to ensure alignment with your audience’s perspective. Once satisfied, click the “Submit” button at the bottom of the page. The creatives will undergo TikTok’s approval process, typically completed within 24 hours for a new advertisement.
Keep a close eye on your campaigns and make optimizations as needed
Having launched your TikTok ad campaign and identified its target audience, the journey is only halfway complete.
Continuously track your ad campaign’s performance using TikTok’s Ads Manager analytics. Focus on crucial metrics such as CPM, CPC, and actual conversions. Give priority to campaigns exhibiting optimal performance. Fine-tune your bidding strategy, target audience parameters, or even your ad placement to maximize the effectiveness of your investment. Stay proactive to ensure you get the most value out of your advertising efforts.
For more info : https://ads.tiktok.com/i18n/home